Bank Pekao
Brand Finance Poland 25
Peak value
1.5
Peak year
2025
Region
Poland
Bank Pekao is the second-largest bank in Poland by assets and one of the oldest — founded in 1929 to serve the Polish diaspora abroad, which gave it an international DNA from the start. The 2017 return to Polish state control (via PZU and PFR purchase from UniCredit) was as much a brand moment as a financial one: Pekao was positioned as a 'Polish champion' bank at a time when national economic identity was politically salient. The bank's ongoing digitalization has produced award-winning mobile banking, suggesting that old institutions can reinvent their brand through product quality.
2017 — PZU and PFR acquired majority stake from UniCredit, returned to Polish state control
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
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