BMW
Interbrand / Brand Finance
Peak value
58.2
Peak year
2023
Region
Europe
BMW's 2020 logo redesign removed the black outer ring to create an 'open' transparent version — designed for digital applications where the old dimensional badge looked dated. The creative community's reaction ranged from baffled to furious, with many calling it generic. BMW's response was instructive: they kept both versions, treating the simplified mark as a signal of digital adaptability without abandoning the premium heritage badge.
2020 — New flat 2D logo for digital applications, first change since 1997
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
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