CD Projekt
Brand Finance Poland 25
Peak value
1.4
Peak year
2021
Region
Poland
CD Projekt built one of the most beloved brand identities in gaming through The Witcher series — a Polish fantasy RPG that became a global phenomenon and a Netflix series. The Cyberpunk 2077 launch disaster in 2020 (bugs, mass refunds, delisted from PlayStation Store) was a textbook case of brand promise misalignment at scale: the game sold on a quality promise the studio couldn't yet deliver. The 2023 Phantom Liberty DLC recovery proved that a brand built on genuine quality can survive a single catastrophic failure — but the scars in gamer community trust were permanent.
2020 — Cyberpunk 2077 launch — brand peak and controversy | 2023 — Phantom Liberty DLC, brand recovery
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
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