Louis Vuitton
Interbrand / Brand Finance
Peak value
52.4
Peak year
2025
Region
Europe
Louis Vuitton's LV monogram pattern was created in 1896 — not as decoration, but as an anti-counterfeiting measure, because the brand was so desirable it was already being faked. Today, counterfeiting is so ubiquitous that the counterfeit LV bag has its own brand meaning: aspiration signaling for people who can't or won't pay the original price. The authenticity paradox is that Louis Vuitton's brand value grows partly because the counterfeit market proves how badly people want it.
2021 — Virgil Abloh appointed Men's creative director, collaboration-heavy strategy
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
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