Porsche
Brand Finance
Peak value
49
Peak year
2023
Region
Europe
Porsche is the only luxury car brand to have improved its brand value while transitioning to EVs — a category that has cost most heritage brands prestige points. The 2022 IPO at $75 billion valuation proved that Porsche's brand carries a premium above the broader Volkswagen Group's reputation. The 911's continuous evolution without ever becoming unrecognizable is the textbook case study in how to innovate without destroying brand equity.
2022 — Porsche AG IPO, independent publicly listed company
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 734 151" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="ueKzkxcCV-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="kO7bleBTM-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="Cho9yAuQO-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="Q2NBeZGne-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="hGLouW7KU-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="jzgUugvxq-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="vW8gbXR4Z-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="NuJon5TCl-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="RWGxT8B3E-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient></defs><path d="M 0 73 L 72.885 73 L 102 0 L 28.073 0 Z" fill="url(%23ueKzkxcCV-3861571313-linear-gradient)" height="72.99998px" id="ueKzkxcCV" transform="translate(148 1.437)" width="102px"/><path d="M 0 73 L 73.6 73 L 103 0 L 28.348 0 Z" fill="url(%23kO7bleBTM-3861571313-linear-gradient)" height="72.99998px" id="kO7bleBTM" transform="translate(296 1.437)" width="103px"/><path d="M 0 73 L 72.885 73 L 102 0 L 28.073 0 Z" fill="url(%23Cho9yAuQO-3861571313-linear-gradient)" height="72.99998px" id="Cho9yAuQO" transform="translate(444 1.437)" width="102px"/><path d="M 0 73 L 72.885 73 L 102 0 L 28.073 0 Z" fill="url(%23Q2NBeZGne-3861571313-linear-gradient)" height="72.99998px" id="Q2NBeZGne" transform="translate(590 1.437)" width="102px"/><path d="M 0 73.001 L 73.6 73.001 L 103 0 L 28.348 0 Z" fill="url(%23hGLouW7KU-3861571313-linear-gradient)" height="73.00050000000002px" id="hGLouW7KU" transform="translate(341 74.436)" width="103px"/><path d="M 0 73.001 L 72.171 73.001 L 101 0 L 27.798 0 Z" fill="url(%23jzgUugvxq-3861571313-linear-gradient)" height="73.00050000000002px" id="jzgUugvxq" transform="translate(489 74.436)" width="101px"/><path d="M 0 73 L 73.6 73 L 103 0 L 28.348 0 Z" fill="url(%23vW8gbXR4Z-3861571313-linear-gradient)" height="72.99998px" id="vW8gbXR4Z" transform="translate(0 1.5)" width="103px"/><path d="M 0 73.001 L 73.6 73.001 L 103 0 L 28.348 0 Z" fill="url(%23NuJon5TCl-3861571313-linear-gradient)" height="73.00050000000002px" id="NuJon5TCl" transform="translate(45 74.5)" width="103px"/><path d="M 0 73.001 L 73.6 73.001 L 103 0 L 28.348 0 Z" fill="url(%23RWGxT8B3E-3861571313-linear-gradient)" height="73.00050000000002px" id="RWGxT8B3E" transform="translate(193 74.5)" width="103px"/></svg>)