Samsung
Interbrand / Brand Finance
Peak value
99.2
Peak year
2023
Region
Asia
Samsung's brand transformation from a cheap electronics maker to a global premium player is one of the most dramatic in corporate history — between 1993 and 1997, CEO Lee Kun-hee ordered $50 million worth of Samsung products burned in a public display to force a quality culture shift. The bonfire was the rebrand: it signaled internally that the old Samsung was dead. Today Samsung Electronics is worth more than the GDP of many European countries.
2015 — Galaxy brand visual identity refined, new sans-serif typeface
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
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