Sony
Brand Finance / Interbrand
Peak value
20.8
Peak year
2021
Region
Asia
Sony's brand was so strong in the 1980s-90s that the Walkman became a generic noun — which is both the greatest compliment and the greatest trap in branding. When Apple's iPod replaced the Walkman in cultural relevance, Sony lost the category it invented. The PlayStation brand saved Sony's premium identity, proving that one strong sub-brand can carry an entire corporation's reputation.
2021 — Sony Corporation renamed to Sony Group Corporation
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
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