Volkswagen
Brand Finance / Interbrand
Peak value
35.5
Peak year
2023
Region
Europe
Volkswagen's 'Das Auto' brand promise — the car for everyone — was built on genuine post-war German engineering humility that made VW the world's best-selling car brand. Then Dieselgate in 2015 didn't just damage the reputation: it destroyed the specific trust that was the brand's entire premise — honest, reliable German engineering. The 2019 flat-logo rebrand and 'New Auto' strategy for EVs represent one of the most costly brand rebuilds in automotive history.
2015 — Dieselgate scandal caused significant brand value drop | 2019 — New flat logo and 'New Auto' EV strategy
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
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