McDonald's
Interbrand / Brand Finance
Peak value
42.3
Peak year
2014
Region
USA
McDonald's arches were originally architectural features of the restaurant buildings, not a logo — they were only adopted as a brand mark in 1962. The 'I'm Lovin' It' jingle was written in 2003 and has been sung in 120 countries ever since, becoming one of the most globally recognized sonic identities in history. That consistency has kept McDonald's in the global top 10 by brand value for over two decades.
2009 — 'I'm Lovin' It' deepened; global interior redesign program began
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
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