Salesforce
Brand Finance
Peak value
14.6
Peak year
2021
Region
USA
Salesforce introduced the concept of SaaS to enterprise software in 1999 with a campaign featuring protesters outside Siebel Systems carrying 'No Software' signs. The Trailhead learning platform, launched in 2014, turned customers into evangelists by gamifying CRM training — a brand strategy that no competitor has successfully replicated. In enterprise B2B, community is the ultimate moat.
2021 — Kyndryl spun off, IBM refocused on hybrid cloud and AI |
2019 — Trailhead brand refresh, Einstein AI integrated across portfolio |
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
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