SoftBank
Brand Finance
Peak value
14.1
Peak year
2018
Region
Asia
SoftBank's brand is inseparable from Masayoshi Son's $100 billion Vision Fund — which simultaneously made SoftBank the world's most feared and most mocked investor after WeWork's collapse. The brand peaked on the promise that Son could see startup winners 300 years into the future; it declined when that claim was tested against reality. In Japan, SoftBank Telecom remains a solid consumer brand — but globally, the corporate brand lives and dies by one man's conviction.
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
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