The World's Most Valuable Brands, Tracked Over Time

Brand value is calculated annually by Brand Finance and Interbrand based on financial performance, brand strength, and market perception.

The figures below show how each brand's value changed over time and what drove those shifts.

Worldwide most valuable brands

USA

Apple

Brand Finance Global 500

$607.6B2026

USA

Microsoft

Brand Finance Global 500

$565.2B2026

USA

Google

Brand Finance Global 500

$433.1B2026

USA

Amazon

Brand Finance Global 500

$369.9B2026

Asia

ByteDance / TikTok

Brand Finance Global 500

$153.5B2026

Asia

Samsung

Brand Finance Global 500

$119.2B2026

USA

Meta

Brand Finance Global 500

$107.1B2026

Asia

Tencent

Brand Finance Global 500

$69.0B2026

USA

Coca-Cola

Brand Finance Global 500

$48.0B2026

Poland most valuable brands

Europe most valuable brands

USA most valuable brands

Asia most valuable brands

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