mBank
Brand Finance Poland 25
Peak value
0.9
Peak year
2025
Region
Poland
mBank (then BRE Bank) launched Poland's first fully digital bank in 2000 — a radical move when most Poles had never used internet banking. The 2013 rebrand from BRE Bank to mBank was designed to bring the entire organization under the pioneering digital identity that the online bank had already built. mBank is a case study in how digital-first brand leadership creates durable premium: the brand consistently ranks among Poland's most trusted and desirable banks despite not having the largest branch network.
2013 — BRE Bank rebranded to mBank, Poland's landmark mobile-first banking rebrand
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
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