Żabka
Brand Finance Poland 25
Peak value
1.8
Peak year
2025
Region
Poland
Żabka's little frog logo has become one of the most recognized retail brand marks in Poland, visible on a corner store in nearly every Polish city block. The 2021 rebrand and autonomous store expansion (Żabka Nano) positioned the brand not just as a convenience chain but as a retail technology innovator — a remarkable pivot for a business built on 24-hour hot dogs and lottery tickets. Żabka's IPO preparations signal that the brand has outgrown its local convenience positioning and needs a story big enough for international investors.
2021 — Brand refresh, Żabka Nano autonomous stores launched widely
How much is your brand's perception worth?
Brand value isn't an abstraction — it's the price the market is willing to pay for trust in a name alone. See how the world's most valuable brands changed over 17 years, and what built or destroyed them every time.
0%
67%
of the B2B buying journey happens digitally - before anyone talks to sales.
SOURCE: FORRESTER RESEARCH
+0%
+17%
more conversions for every second faster a page loads.
SOURCE: AKAMAI /GOOGLE
75%
of how trustworthy a B2B website looks comes from design alone.
SOURCE: STANFORD WEB CREDIBILITY RESEARCH
0x
5x
revenue growth for companies that treat design as a strategic discipline.
SOURCE: MCKINSEY
See other brands
Design that works. AI that helps. Brands that earn trust.
HOW WE HELP
Your brand either attracts the right clients and positions you as a category leader, or it looks like it can't keep up with your ambition. We build the first scenario - by combining brand strategy, websites, and AI into one process that, unlike most agencies, doesn't start with "what color do you want?"
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 734 151" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="ueKzkxcCV-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="kO7bleBTM-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="Cho9yAuQO-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="Q2NBeZGne-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="hGLouW7KU-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="jzgUugvxq-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="vW8gbXR4Z-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="NuJon5TCl-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient><linearGradient id="RWGxT8B3E-3861571313-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(26, 26, 26)"/><stop offset="1" stop-color="rgb(17, 17, 17)"/></linearGradient></defs><path d="M 0 73 L 72.885 73 L 102 0 L 28.073 0 Z" fill="url(%23ueKzkxcCV-3861571313-linear-gradient)" height="72.99998px" id="ueKzkxcCV" transform="translate(148 1.437)" width="102px"/><path d="M 0 73 L 73.6 73 L 103 0 L 28.348 0 Z" fill="url(%23kO7bleBTM-3861571313-linear-gradient)" height="72.99998px" id="kO7bleBTM" transform="translate(296 1.437)" width="103px"/><path d="M 0 73 L 72.885 73 L 102 0 L 28.073 0 Z" fill="url(%23Cho9yAuQO-3861571313-linear-gradient)" height="72.99998px" id="Cho9yAuQO" transform="translate(444 1.437)" width="102px"/><path d="M 0 73 L 72.885 73 L 102 0 L 28.073 0 Z" fill="url(%23Q2NBeZGne-3861571313-linear-gradient)" height="72.99998px" id="Q2NBeZGne" transform="translate(590 1.437)" width="102px"/><path d="M 0 73.001 L 73.6 73.001 L 103 0 L 28.348 0 Z" fill="url(%23hGLouW7KU-3861571313-linear-gradient)" height="73.00050000000002px" id="hGLouW7KU" transform="translate(341 74.436)" width="103px"/><path d="M 0 73.001 L 72.171 73.001 L 101 0 L 27.798 0 Z" fill="url(%23jzgUugvxq-3861571313-linear-gradient)" height="73.00050000000002px" id="jzgUugvxq" transform="translate(489 74.436)" width="101px"/><path d="M 0 73 L 73.6 73 L 103 0 L 28.348 0 Z" fill="url(%23vW8gbXR4Z-3861571313-linear-gradient)" height="72.99998px" id="vW8gbXR4Z" transform="translate(0 1.5)" width="103px"/><path d="M 0 73.001 L 73.6 73.001 L 103 0 L 28.348 0 Z" fill="url(%23NuJon5TCl-3861571313-linear-gradient)" height="73.00050000000002px" id="NuJon5TCl" transform="translate(45 74.5)" width="103px"/><path d="M 0 73.001 L 73.6 73.001 L 103 0 L 28.348 0 Z" fill="url(%23RWGxT8B3E-3861571313-linear-gradient)" height="73.00050000000002px" id="RWGxT8B3E" transform="translate(193 74.5)" width="103px"/></svg>)