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We gave a new identity - and a new life - to Bartycka Home Center, one of the largest interior design destinations in the region.

"Working with WEBRACE was a great success. The team built our new website and delivered a professional rebranding"

"...of our company – something that, after all these years, was definitely overdue. We appreciate their full commitment, excellent communication, and truly professional approach to every stage of the project. Thank you for a result that fully met our expectations."

Bartycka Home Center Management Board

SCOPE

STRATEGY

BRANDING

WAYFINDING

DESIGN PARTNERSHIP

BRANCH

Home & Living

TEAM

Designer, Front-End Developer, Content Manager

that's how much consistent branding across all touchpoints can increase revenue.

0 seconds

is all it takes for a visitor to form a first impression of a brand.

of customers say easy navigation decides whether they return to a retail destination.

Bartycka Home Center is a Warsaw landmark with over 30 years of history — 120 showrooms and 20,000 m² of exhibition space in the Mokotów district, where furnishing a home stops being a marathon across the city and becomes a single, inspiring visit. Our task was to give this destination a name and a brand that match its scale.

OUR GOAL

We developed a new name and a complete visual identity that brings together 120 showrooms under one strong, coherent brand. From the brand book, through wayfinding across 20,000 m² of space, to billboard campaigns visible across Warsaw — we built a system that works at every scale. The result? A 30-year-old shopping destination that is transforming beyond recognition and gaining a whole new life.

Solution: We built our work around an "Evolution in Stages" strategy — a phased transformation that lets the center change without ever closing its doors.

Naming & Rebranding: We created a new name and visual identity that position the center as a modern interior design destination while respecting three decades of history.

Brand Book: We codified the entire identity into a comprehensive brand book — a single source of truth that keeps 120 showrooms speaking one visual language.

Wayfinding: We designed a navigation system for 20,000 m² of exhibition space, turning a complex of 120 stores into an intuitive customer journey.

Campaigns & Collateral: From billboard campaigns and trade fair designs to advertising materials and email signatures — we delivered every touchpoint a brand of this scale needs.

Phased Implementation: As a strategic partner, we roll out the changes in stages, so the transformation strengthens the business instead of disrupting it.