We kept the heart of a family business alive in the new branding and website we built for Świat Podłóg flooring showrooms.

We developed a new communication strategy and visual identity that refreshed the brand's image not only online, but above all across its network of Warsaw showrooms. We implemented a dedicated WordPress-based platform that combines elegance with the functionality of a product catalog. The result? A cohesive premium image that builds trust among customers and architects — proving that tradition and modernity can go hand in hand.

Solution:

We built our work around a "Digital-to-Showroom" strategy.

Rebranding: We created a refined color palette (natural greens, black, white) and a new logo that communicate closeness to nature and premium quality.

Custom Web Design:

We designed and built a website that works like a virtual showroom. Clear product pages, inspiring project galleries, and an easy showroom locator support purchase decisions.

Omnichannel Experience: Our design system was carried over into the physical showrooms, creating a sense of freshness and consistency at every brand touchpoint.

Long-term Partnership:

As a strategic partner, we continuously develop the brand's visual presence, responding to evolving market needs.