We build brands that become an asset
We're rethinking how brands get built. Curious how? Picture your client hearing your company's name for the first time — at a conference, in a referral, in search results. In a split second, they form an opinion about you. Do you look serious? Can you be trusted? Are you in the same league as the best in the industry? When we build brands, we design the answer to those questions before anyone has the chance to ask them.
A well-considered brand works and delivers results around the clock
"Most companies treat design as an aesthetic expense. We treat it as experience engineering. If your website doesn't collect data, doesn't support decision-making, or doesn't automate sales - it means you're not yet tapping into its full potential. We're changing that paradigm."
Marcin Misiak
Founder and Advisor at WEBRACE
A brand is the sum of the impressions your company leaves in someone's mind.
It works in the background, at every stage of contact with a client — and it's either playing in your favor or against you.
Sales — a strong brand shortens the road to a decision. The client trusts you before they've even seen the offer.
Marketing — a consistent identity makes every złoty spent on ads work harder, because people recognize you from the first touch.
Recruitment — a brand attracts people who want to identify with your values.
Investors and partners — a polished brand signals that the company is in order on the inside too.
Margin — a brand the client trusts is more easily forgiven a higher price.
We'll build a brand that works consistently toward one goal: the growth of your business.
We design brands that hit concrete business goals.
Standing out from the competition
Most companies in a given industry communicate in almost the same way.
We start from what genuinely sets you apart and build the whole brand around it. That gives the client a reason to choose you — rather than the cheaper alternative next door.
Higher margin and premium positioning
A brand that's trusted lets you charge more for products much like the competition's.
We build that kind of trust deliberately — from strategy, through emotion, to every detail of the visual identity.
Trust and credibility
In B2B, a buying decision is often a long process built on trust.
A brand that looks consistent and professional shortens that distance and answers objections before they even come up.
Consistency at every touchpoint
Website, proposal, pitch deck, social media, an email from a sales rep - clients encounter you in many places.
We design a system that makes you look and sound the same everywhere. Consistency builds recognition, and recognition builds trust.
Employer brand
A good brand attracts not only clients but talent.
We help build the image of a company the best in the industry want to identify with and work for.
A brand ready to grow
We build the brand as a system that scales with you —
easy to extend with a new product, a new page or a whole business line, all while staying fully consistent.
Our approach to design process
Diagnosis, strategy, creative. That's exactly what our branding process is about.
HOW WE WORK
We love to design, and we know it's the creative part of the work that's easiest on the eye. But we love it even more when everything has a clear framework. So first we get to know your business, learn its strengths and weaknesses, and step into your customers' shoes — and that's how we build a brand that genuinely works, rather than just looking good.
Workshop
Research
Strategy and positioning
Concept and creative directions
Visual identity
Design system and brand book
Brand rollout
We build brands for different business situations
Every company is at a different stage. We fully tailor the scope and emphasis of the process to what you actually need.
A brand from scratch
You're launching a new business or product. We build the brand from the ground up: name, strategy, full identity - all ready for that first contact with the market.
Rebranding
Your brand already has a history, but it no longer fits who you are today. We refresh it with respect for what's valuable and carry it into a new era - just as we did for a brand that's been on the market since 1992.
Product and SaaS brand
You have a product that needs its own strong image. We build a brand geared toward conversion and toward presenting even complex technology in a way people understand.
Employer brand
You're competing for the best people on the market. We help build the image of a company people want to work for.
Sub-brand and offer extension
You're moving into a new business line or segment. We design a brand that extends your main one while staying fully consistent with it.
Good branding moves the numbers
A brand is sometimes treated as a "soft" topic. In reality, its strength translates directly into buying decisions, margin and revenue.
0%
of consumers name trust in a brand as one of the key factors in their purchase decision.
Source: Edelman, Brand Trust Report
0%
of consumers are willing to pay more for a brand they trust.
Source: Edelman, Brand Trust Report
Why WEBRACE
Your external design department
Specialists who genuinely care
Research-driven approach
Proactivity
People first
We ride the wave
A brand is only one piece of a bigger puzzle. See our other services.
Discover our services
The site is one element of the coherent system we build for you. See what the rest looks like — Branding, UX/UI, Strategic Data Organization and AI implementations.
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You ask, we answer.
FAQ
Got questions about the process, timelines or pricing? We've gathered the most common ones our clients ask. If you don't find your answer, reach out — we'll explain it without the jargon.
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